Build Your Own Legos
Legos were probably my favorite “toy” when I was young. I could go and spend hours on the floor just creating things – airplanes, cars, buildings were my favorites. One of the joys of being a parent, now, is that we have Legos in our house again, and I get to play with them. I still love putting things together and transforming an idea or a picture into a real physical creation.
I saw this article in Fast Company today about how the Lego company is offering a new on-line customization service for the latest generation of Lego builders. You can go to the Lego web site and design your own lego creation, then order a custom set that contains all the pieces required to build what you just designed. Wow, if I only had this when I was a kid!
Here are a couple of example designs that some people have created. You can find these and more on the on-line Gallery on the web site.
Now, what’s also interesting about this Lego initiative is how it helps make a very traditional non-electronic toy – which, by not having flashing lights, music or clothes makes it easy for today’s kids to overlook – very relevant to kids (and parents) who spend so much time on-line. I think it’s genius, not just for the company’s health (they lost $310M last year on revenues of $1.1B) but for the creative health of kids. Despite just being a lot of fun, Legos also stimulate creativity and problem-solving, can foster a sense of accomplishment, and can be an excellent way for kids or parents and their kids to spend time together “connecting” with each other.
Legos will definitely continue to have a place in our home!
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