Katherine Stone Talks about Experiential Marketing
February 2nd, 2006 by Matt
I’ve mentioned before that I’m a fan of Katherine Stone’s Decent Marketing blog. She has a great perspective on how companies can engage their customers on a more personal level than traditional marketing does. Katherine was interviewed last week on AdPulp, where she talks about what experiential marketing is and how her approach is different than traditional marketing.
For consumer electronics companies, hi-tech companies, telecom companies, part of selling a complete digital experience is making a more human connection with potential customers through more engaging, and “decent” marketing. I hope more of these companies will pay attention to what Katherine says.
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