Mark Cuban Gets It - The Complete Digital Experience
Why do people go to see a movie at a movie theater? With Netflix, widescreen TVs, surround sound home theater systems, media rooms and digital cable, why would anyone pay $8–10 per person to go see a movie at a theater? These, apparently, are the questions that the National Association of Theater Owners are asking; and apparently, they are not coming up with very good answers.
Mark Cuban, however, the enthusiastic owner of the great Dallas Mavericks, and hi-tech investor, has a very different perspective. In his recent post on his blog, he sets out very clearly some great arguments about why he believes the movie theater experience can only get better, and how Landmark Theaters, owned by his 2929 Entertainment, is striving to enhance that experience. Landmark’s much-discussed strategy of releasing movies simultaneously in multiply formats – theater, DVD, TV – has drawn scorn from the National Association of Theater Owners, saying that consumers will simply get the DVD and forgo the movie theaters altogether.
Cuban writes:
I can whip up a mean steak, but I still like to go to restaurants. Because I enjoy it. I enjoy getting out of the house with family, friends, who ever.
Mark Cuban gets the idea of a complete digital experience. Here’s a great example of a company – Landmark – and a leader / influencer taking a stand for understanding their consumers and how to give them a high quality experience, not just a neat product. Cuban talks about how he and Landmark are working on new ways to enhance the theater experience – how about headphones in each seat, for example – and how the traditional theater owners are essentially sitting idly by waiting for someone to take away their competition.
I haven’t seen any of the current releases playing at Landmark, or the films produced by Cuban’s HDNetFilms. I don’t get a chance to watch too many movies at this stage in my life, but I sure will check out Enron: The Smartest Guys in the Room and The War Within when I get a chance.
Check out Mark’s post, then think about which movie theater you would like to give your hard-earned money to.
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